YCP Fairfield County
Digital Marketing & Social Media Marketing
Young Catholic Professionals is a 501(c)(3) nonprofit on a mission to challenge, train and inspire young adults working in various professions to Work in Witness for Christ. YCP brings together young adults and seasoned business professionals in a variety of events to foster Catholic identity, encourage community and inspire action. YCP Fairfield County is the official website for the first YCP Chapter in Connecticut. YCP is a national non-profit organization with over 30 chapters throughout the United States.
Challenge
YCP noticed many young adults are leaving the church and abandoning the faith. YCP saw the need to re-engage young adults and build authentic friendships and community. As a new non-profit organization in Connecticut YCP Fairfield County needed to make a name for itself and establish a community despite the growing disinterest in religion.
Goal
To engage young professionals to join a vibrant community, network, and grow professionally. Create and grow online social media presence via Facebook and Instagram. Promote organization events through print and digital media including flyers, handouts, social media posts, and email marketing. The goal would be accomplished through various marketing strategies across diverse platforms.
Marketing: Social Media & Print
My role was to create engaging marketing material in line with the national organizations branding guidelines to promote local chapter, events, and membership.
My Role
Director of Marketing - https://www.ycpfairfieldcounty.org/
- Set up events on website and Facebook
- Create engaging email marketing campaigns
- Promote organization events
- Manage Social Media accounts
- Schedule posts via Meta
- Design promotional material for web and print advertisement