Challenge
With the rapid changes in technology over the last few years, Katherine's web portfolio had become outdated in comparison with peers in the industry and web standards. The website was not mobile friendly which negatively impacted her web presence and SEO. Katherine wanted to take on more freelance projects and increase her presence in the freelance market specifically in 3D animation and motion graphics.
Goal
To engage animation studios, employers, recruiters and future potential clients to create increased business opportunities. Increase web presence on web search engines to drive more traffic. The goal would be accomplished by redesigning the current logo, creating a new website design, and using web standards to improve SEO.
